Eau Claire, WI · Northwestern Wisconsin Closed now (715) 450-9897

Sealcoating - Eau Claire and northwestern Wisconsin

Driveway and Parking Lot Sealcoating

Priced by the square foot, and the number is fixed before we start. Sealer is a wear layer: it takes the sun, the salt and the freeze so the asphalt underneath doesn't. Cracks filled hot first, edges cut in by hand, two coats where it needs two.

4.7 from 18 Google reviews

Booking now. Sealer needs warm pavement to cure, so the season closes well before the year does.

A large institutional parking lot freshly sealcoated in uniform black, still wet-looking, running up to the building and out to the grass edge.
4.7 Google ratingFrom 18 reviews
2-3 yrs Reseal cycleNorthwestern Wisconsin
400°F Crack fillerDirect-fire rubber
0 Coal tarAsphalt emulsion only

Does yours actually need sealing?

How we read a surface before quoting it

Some surfaces that look bad are fine, and some that look fine are not.

  • It has gone gray and chalky but it's smoothTextbook case. That's the wear layer gone and exactly what sealer replaces. Repairable
  • Thin cracks running with the drive, under a quarter inchSeal them now and they stay cheap. Left open, water gets under and freezes. Repairable
  • It was paved last year and still looks blackNew asphalt needs to cure before its first seal, usually 6 to 12 months. Too early is a real thing and we would rather book you for next season. Depends, send a photo
  • Cracked into squares, like dried mud, and it flexes underfootThat's the base failing, not the surface. Sealing it hides the problem for one season and wastes your money. Those areas get cut out and patched. Needs replacement
  • Potholes, or a low spot that holds water after rainRepair first, seal after. Standing water is usually a grade or a drainage problem and it'll take the new sealer with it. Needs replacement
  • Loose stone comes up when you scuff it with your shoeRaveling. Early on, sealer locks it back down. Advanced, it needs an overlay. This is the one worth having us look at rather than guessing. Depends, send a photo

Not sure which one you have? Send a photo of the worst area.

What makes a seal job last

Sealer doesn't stick to dirt. It doesn't stick to oil, it doesn't bridge an open crack, and it doesn't cure in the cold. Almost every failed driveway in this valley failed for one of those four reasons, and all four happen before the sealer ever comes off the truck. Which is why the part of this job that matters is the part that happens before anything looks different.

The cheap job

What a low bid usually buys

  • Blown off, maybe, and sealed straight over whatever is left
  • Cracks sprayed across rather than filled, so water still gets under
  • Sealer thinned with water to stretch the drum further
  • One thin coat, sprayed to the edges, apron included
  • Looks excellent for about six weeks

What we do

And why each step is there

  • Blown clean and edged, and oil spots primed so sealer can bond
  • Cracks over a quarter inch filled with hot rubber first
  • Sealer mixed to the manufacturer's spec, with the sand it calls for
  • Edges and aprons cut in by hand, two coats where traffic warrants
  • Left to cure properly, with the drive-on time in writing

The difference doesn't show on the day. It shows in the second spring.

From our jobs

Job Photos

Freshly sealed and striped school parking lot
A school lot, sealed and striped
A freshly sealcoated driveway winding up to a house in evening light
A sealed driveway, winding up to the house
A freshly sealcoated driveway running through the woods, caution tape across the entrance
A long wooded driveway, sealed and taped off
A crew member spraying sealcoat from the black tank rig
Sealer going down from the tank rig

All job photos

Driveways and parking lots are priced differently.

A driveway is a fixed-price job we can quote from the square footage. A lot needs walking first, because what's under it changes the number more than its size does.

Driveway

The standard residential job.

$0.15 to $0.25 per square foot

A typical Chippewa Valley driveway runs 800 to 1,200 square feet, so most are quoted by the foot. Driveway sealcoating in Eau Claire

  • Blown clean, edges trimmed, oil spots primed
  • Cracks over a quarter inch filled hot before any sealer goes down
  • Edges and the garage apron cut in by hand, not sprayed at
  • Two coats on high-traffic areas and turnarounds

Parking lot

Commercial, quoted per lot after we walk it.

Quoted per lot

Square footage sets the floor and condition sets the rest. A lot that needs crack sealing and two patches before sealer is a different number from one that just needs the wear layer renewed.

  • Cure times up front: 24 to 48 hours before traffic
  • Crack sealing and patching in the same bid, not a second contractor
  • Restriping to the existing layout, or a new one
  • Written scope, so the bid can go straight into a budget

What decides the price.

Residential sealcoating runs about $0.15 to $0.25 per square foot, the rate Black Widow has published for years. Everything else is measured rather than guessed at, and your number is fixed before work starts.

Two-car driveway

Roughly 600 to 900 sq ft

Measured on site

  • Clean, crack fill, one to two coats
  • Most in-town driveways

Small commercial lot

Roughly 8,000 to 20,000 sq ft

Measured on site

  • Church, clinic, small retail
  • Crack sealing usually included

Larger lot

20,000 sq ft and up

Measured on site

  • Quoted after a walk
  • Striping and patching priced separately

What moves it: how much crack filling it needs, whether there are areas that have to be cut out and patched first, how much hand cutting the edges take, and access. Anything we find that changes the number gets said before we start, not after.

How the Work Goes

The same six steps on a driveway and on a 40,000 square foot lot.

We look at it and price it

Free, and on site for anything commercial. If the surface has gone past what sealer can help, we say so then rather than taking the job.

Clean and prep

Blown down, edges trimmed back where grass has crept in, oil and fuel spots primed. Sealer won't bond to any of those, and skipping this is the single most common reason a job fails early.

Crack filling, hot

Anything over about a quarter inch gets direct-fire rubber at 400 degrees, which flows into the crack and bonds to its walls. Cold pourable filler sits on top and pulls away by the second winter.

Cut in by hand

Edges, garage aprons, around drains and islands. Hand work, because a spray wand at the edge either misses it or covers your concrete.

Sealcoat, twice on high-wear areas

Turnarounds, entrances and drive lanes wear faster than the rest and get two. The rest of the lot gets one, because a second coat there adds no life.

Cure time, in writing

Usually 24 hours before a car and 48 before anything heavy or before turning the wheels while stopped. It depends on the temperature and humidity that afternoon, so we give you the real number on the day.

Where We Do This

We seal driveways and lots across northwestern Wisconsin, from Menomonie east to Stanley and north to Chetek.

See the whole service area

Common Questions

About sealcoating, answered straight.

More questions answered
How much does it cost to sealcoat a driveway?
Residential sealcoating runs about $0.15 to $0.25 per square foot, which is the rate Black Widow has published for years. What moves it inside that range is how much crack filling the drive needs first and whether the high-wear areas want a second coat. Long rural drives are measured rather than guessed at, and the number is fixed before we start.
How often should a driveway be sealed?
Every two to three years in Eau Claire and northwestern Wisconsin. Freeze and thaw here does more damage than sun does, and the cycle matters more than it would further south. Sealing every year is a waste of money.
How late in the year can you seal?
Roughly May through early October in Eau Claire and northwestern Wisconsin, and it depends more on overnight lows than on the daytime high. Sealer needs warm pavement and a dry cure, so late-season jobs depend on the weather holding.
How long before I can drive on a freshly sealed driveway?
Usually 24 hours for a car and 48 before anything heavy, or before turning your wheels while stopped, which is what scuffs fresh sealer. We give you the actual number on the day, because it moves with the weather.
Do you use coal tar?
No. Coal tar sealer is perfectly legal in Eau Claire and a good deal of this region still uses it, which is exactly why it's worth asking. We run an asphalt emulsion instead, Pitch Black, by choice. The reason is the science rather than the rulebook. The US Geological Survey sampled streams around Milwaukee and traced somewhere between 42 and 94 percent of the PAHs in the sediment back to coal tar sealant dust. Minnesota banned the stuff statewide in 2014. We would rather not put it on a driveway that drains toward the Chippewa.
Can you seal a lot without closing it?
Sealed asphalt needs 24 to 48 hours before traffic goes back on it. On a lot that can't close, where that time comes from is part of what the estimate works out, so tell us which hours and which areas you can't lose.
My driveway is cracked everywhere. Is sealing still worth it?
Sometimes yes and sometimes no, and it depends on whether the base under it has failed. Tight surface cracks seal fine. Alligatored areas that flex under your foot have to be cut out and patched first, and no amount of sealer fixes them. A photo of the worst area is usually enough to tell the two apart.

Tell us what it looks like.

Free estimates on driveways and lots anywhere in the service area. A photo helps, but on anything commercial we would rather walk it. Surfaces that are not ready to seal get told so at the estimate, not after.

(715) 450-9897

Call and describe it. On a driveway we can usually tell you what you're looking at while you're on the phone.

Get an estimate

Send the form and we'll call you back. The estimate is free.